Certified safe for direct skin contact
We’re more than bras. We’re on a mission to support.
At Prairie Wear, nothing is more important than helping people. We’re a woman-owned, compassion-driven & science based brand that exists simply to support people through real moments, real challenges, and real life. Our bras are just the beginning.
You deserve a better bra.
It all started with one simple truth.
We’ve stood in dressing rooms, post-op clinics, and everyday moments — frustrated by products that weren’t made with real people in mind, from companies who didn’t seem to care. So we decided to change that.
We design bras that are safe enough for the operating room, tough enough for a workout, and comfortable enough to live in. But more than that, we design them to support people — fully, thoughtfully, and without compromise.
Why "Prairie" Wear?
Prairie's are strong, resilient and beautiful - just like you!
Why "Prairie" Wear?
Prairie's are strong, resilient and beautiful - just like you!
Built with expertise. Tested by life.
Care Promise
Prairie Wear Huggers aren’t just comfy bras that happen to work for movement — they’re comfort-first compression garments developed in partnership with performance pros and medical experts.
From high-performance yarns to strategic gradient compression zones, every Hugger™ is designed to keep you supported, ease pressure points, and help you move easier. We’ve tested them on real bodies in real scenarios. The results speak for themselves: comfort, confidence and efficacy.
Wear
Simple sizing, easy on & off, with a comfy fit and antibacterial yarn to keep you fresh 24/7.
Care
Machine wash & dry—no special care needed. Strong, durable fabrics for everyday ease & long term wear.
LOVE
OekoTex certified, skin-safe, and sustainably made with high-performance antibacterial yarn.
Comfort
Wire-free, seamless design with padded straps, wide bands, and front zips for daily comfort.
Support
Engineered for movement with secure support that stays in place, giving you confidence.
Wear
Simple sizing, easy on & off, with a comfy fit and antibacterial yarn to keep you fresh 24/7.
Care
Machine wash & dry—no special care needed. Strong, durable fabrics for everyday ease & long term wear.
LOVE
OekoTex certified, skin-safe, and sustainably made with high-performance antibacterial yarn.
Comfort
Wire-free, seamless design with padded straps, wide bands, and front zips for daily comfort.
Support
Engineered for movement with secure support that stays in place, giving you confidence.
Shop All
HuggerPRIMA
Sale price$115.00
HuggerVIDA
Sale price$104.00
HuggerLUMA
Sale price$110.00
HuggerARIA
Sale price$80.00
CERTIFIED SKIN SAFE
ONE MEASUREMENT
DOCTOR APPROVED
We are all about the
science, real life experience &
positive outcomes.
Every Hugger is backed by science and a bunch of total smarties in their professions:
Surgery, oncology and recovery protocols
Bra & breast movement science and research
Comfort and recovery support testing
Technical fabrics & performance construction
WE HELP PEOPLE
At Prairie Wear, we believe you deserve a bra that truly supports you — in everyway. So we created one, made for real people, with real journeys.
Skin safe. Planet-Friendly. Built to Last.
Made with Oeko-Tex® Standard 100 Certified high permformance materials that are safe for the skin - and sustainable practices that lighten our footprint.
Curated collection & colors = less waste
Recyclable shipping bags
Lasts up to 10x longer than most bras
Carbon offset for deliveries
Strong for you. Gentle on the planet.
Woman-owned, Human-focused
Made by people who get it - for everyone who needs it.
We’re proud to be woman-owned and led — not because it makes us exclusive, but because it helps us lead with empathy, insight, and lived experience.
Our products are for anyone who wants to feel held, not held back. And we’ll keep showing up, asking better questions, and raising the standard — because you deserve nothing less.
Holli, CEO & Owner, is the first one wear testing, always moving forward and always wearing a Hugger.
Ready to feel the difference?
Join the movement that’s redefining support — for your body, your life, and beyond.
Certified Skin Safe
OEKO-TEX® certified, antibacterial, made to be gentle on skin — and the planet.
One Measurement
Simple sizing. Just one measurement is all we need to find your fit.
Doctor Approved
Backed by science and expertly engineered to use straight out of the package.
Wire Free
No wires, no digging, no latex or velcro — just smooth, flexible support that moves with you.