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Versatile Sustainable Bras

Better for your body & better for the planet!

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Versatile Sustainable Bras

Better for your body & better for the planet!

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Versatile Sustainable Bras

Better for your body & better for the planet!

Certified skin safe by OEKO-TEK STANDARD 100
Lasts 10x longer than most bras
Small range, fewer colours = less production
Carbon offset for deliveries
Recyclable shipping bag, less packing & less waste
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Finding the right bra for you is simple!

What kind of support do you need?

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What makes our Huggers different?

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Certified Skin Safe

OEKO-TEX STANDARD 100 certified as skin safe. Also seam-free for a frictionless fit, Huggers are latex and velcro-free. Fully antibacterial to keep you fresh.

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360° Zoned Wire-Free Support

Completely wire-free with different levels of zoned compression to give you 360° support. Made to move with your body.

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Made To Last

Made with premium high-performance yarn and the latest technology to last 10x longer than most bras. Maintains shape and compression even after 24/7 wear. Wear more, wash less. Better for your body AND the planet.

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24/7 Comfort

Padded, adjustable no-slip straps: and wide, comfy band that adjusts to your body with options to adjust the fit. Made to give you comfort all day and night, when you need it.

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Pocketed

Easy-to-use pockets in all our Huggers make them easy to customize with pads, compression, or nothing at all. Wear your Hugger your way!

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Easy Care

Just machine wash and dry your Hugger along with everything else special care is needed here. PRO TIP: Don't hand or cold water wash! And no softeners or bleach.

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Rubbing Seams

Seams always rub against your skin in sensitive areas of your body - especially under the arm and breast/chest

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Painful Underwire

If you've seen red marks on your skin after wearing an underwire bra, you already know why they're not great for your body.

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Lose Shape

The elastics wear out, the straps stretch, and the material frays. Most don't last past 6 months.

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Digging Straps

The last thing you need is a strap digging into your shoulders or slipping off when you are carrying packages, groceries, chihuahuas, or kiddos with ice cream cones.

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Restricting Band

When the band is sewn into place around the ribs it can also rub and create tightness, restriction and more red marks.

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Need Special Care

Handwashing, cold water, flat drying, and even their own special washing bag. So much extra effort!

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Our Top Picks

Shop Now
HuggerPRIMA
HuggerPRIMA

$84.00

HuggerVIDA in Prairie Dawn Pink - Medium compression. Everyday, wire-free bra for comfort and support.Made especially for those want lower compression that still shapes & supports for really comfortable wear; women who prefer to sleep in a bra; those transitioning from a higher compression garment post-surgically; women needing a comfortable go-to bra for the demands of daily life. Daily bra. Sleep bra. Comfy bra. Easy bra sizes. Go to bra.
HuggerVIDA

$86.00

PrimaEXTENDER
PrimaEXTENDER

$33.00

HuggerLUMA
HuggerLUMA

$94.00

VidaEXTENDER
VidaEXTENDER

$33.00

  • Better for the planet
  • Better for your body
  • Better for the planet
  • Better for your body
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Just one measurement, really!

Yes, we mean it :) Just one measurement to find your best Hugger fit :) Simply measure above your chest, under your arms & around your back. That's it, you got it! Ready to choose your Hugger for your unique & amazing self on the Fit Chart :)
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Proud to be a woman owned business

Prairie Wear is proudly woman-owned and led! Our amazing Prairie Team is filled with so much love & talent, including women in key leadership positions. Our mission is to help people feel better! We want to support every beautiful body in the ways that matter most to you & us. (p.s. Holli has her Hugger on in this photo - looking & feeling supported for sure!)
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@prairiewear

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