A bra so comfortable you'll want to wear it 24/7, so clever you can. Our Huggers are expertly designed bras that feel like a hug. With options on coverage and compression, and an Extender to flex your size, this could be the most comfortable bra ever.
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Prairie Wear's "about us" is really all about YOU!

Every decision we make is with our mission in mind to help people feel better which we do with our amazing compression bras called Huggers - better for your body & better for the planet.

360° Zoned/Mapped Seamless Compression
Antibacterial, Moisture Wicking, Velcro & Latex Free
Wire Free 24/7 Support
Certified skin-safe
Lasts 10x Longer than most bras
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What makes our Huggers so unique & awesome?

Powered by science

Powered by science

Medical Compression Garment eligible for coverage by most insurance as a pocketed bra (HPCS: L8000) and Lymphedema (upcoming).Fully OEKO-TEX® Standard 100 certified as skin-safe.

Sustainable

Sustainable

One reusable bag with 1 tag per product for less waste. Small range, fewer colors for less production = less energy, water, chemicals. Less washing, less replacing.

Backed by Professionals

Backed by Professionals

Designed with surgeons, technical and aesthetic underwear designers, breast scientists, recovery specialists, and patients. We have tapped into the expertise of people who know what it takes to get better, and feel better during recovery - including patients themselves :)

  • Better for your body
  • Better for the planet
  • Better for your body
  • Better for the planet
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Care Promise

Our versatile, sustainable bras are called Huggers for good reason! Powered by science and expertly designed for comfort, unique body adaptability & security in Active, Everyday, and Medical use. You can wear your Hugger 24/7 & so cleverly designed that you want to :) Here's our promise to you:

Easy Wear
  • Super simple sizing
  • Effortless to put on and take off
  • Comfortable fit, adaptable to your unique shape
  • Antibacterial & moisture wicking so that you smell fresh & feel great

Easy Care

This is as easy as caring for your bras gets!

  • Machine wash & dry - no need for special care, cold wash or hand washing.
  • Strong, safe & durable fabrics for truly easy care.
Made with Love

Our Huggers are OekoTex ® Standard 100 certified! What does that mean to you? Every component of our Huggers including our high performance antibacterial yarn is made from materials that are tested and certified as safe for direct skin contact. Also, just as important to us, the materials themselves were manufactured sustainably and safely.

Comfort First

Designed to feel good with it supports you: wire free, no velcro, no seams, adjustable, padded straps, wide bands and front locking zips. All made
with your ultimate comfort and support in mind!

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Proud to be a woman-owned business

Holli Markwald, CEO & Owner, leads the team of dedicated, quirky and totally appreciated Prairie Wear professionals - super amazing folks from all over the world with different areas of expertise, a whole lot of personality, and a huge passion for life with the goal of generating positive global impact, one person and one design at a time :)

Holli wears a Hugger every day, is always the first to wear-test new designs, and she’s also the one tossing the bras into the laundry with dog beds and mop heads to be sure they hold up and won’t need to be handled with delicate care!

Others are taking note of Prairie Wear's success too: Holli has been nominated as one of RBC's Women of Influence for four years running. High five!

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Why "Prairie" Wear? The Prairie is strong, resilient and beautiful - just like you!

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CEO & Owner

Featured Blogs

When your brand value is Sustainability: Techtextil North America 2023

When your brand value is Sustainability: Techtextil North America 2023

Prairie Wear CEO Holli Markwald discusses our brand value of sustainability at Texprocess Americas' Tech Talks, part of Techtextil North America's 2023 Trade Show.

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The story of Prairie Wear (so far!)

The story of Prairie Wear (so far!)

Find out more about how our story began, how we've evolved and where we are now!

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How does Prairie Wear ensure safety with OEKO-TEX® STANDARD 100?

How does Prairie Wear ensure safety with OEKO-TEX® STANDARD 100?

Learn more about the questions we asked and how our OEKO-TEX Standard 100 certification helped us get where we needed and wanted to be. 

Read Now
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These Professionals Stand Behind Prairie - And You!

  • Surgery, oncology and recovery protocols

  • Foundation garment design & manufacture

  • Comfort and recovery support

  • Bra & breast movement science and research

  • Technical fabrics & performance construction

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    Contact Us

    Do you love something we're doing? Think we can do something better? Want to buy a Hugger and have a question to ask first? Maybe you just want to say hi!